As the highly anticipated 18TH edition of IIFA, to be held from 13th – 15th July 2017 descends on the captivating city of New York, the International Indian Film Academy commences its festivities by ringing in the Nasdaq stock exchange bell at Times Square, thus marking the globalization of Indian cinema.

Seen at the prestigious event were members of Nasdaq along with IIFA’s founders Mr. Andre Timmins and Mr. Sabbas Joseph, Directors of Wizcraft International, the producers and creators of the IIFA movement, along with Bollywood diva Sonakshi Sinha.

International Indian Film Academy (IIFA) especially rang the bell to announce its support for theNand Ghar Project, a unique Public-Private-Partnership (PPP), led by Vedanta Resources, which is listed on the NYSE stock exchange, along with the Government of India to transform Early Childhood Care and Education Centers.

Designed in line with the vision of Prime Minister Narendra Modi with a view to eradicating malnutrition, providing education and skill Development, Vedanta has adopted 4,000 villages in India. Taking the benefits of development of healthcare, children’s education and skill development for women, Project Nand Ghar is a meeting point of the social initiatives by the government such as Swaach Bharat, Startup India, Skill India, Beti Bachao Beti Padhao, Digital India campaigns all under one roof. With a strong focus on health, safety and environment and on enhancing the lives of local communities, Vedanta founders have pledged 75% of their wealth for social development.

Commenting on the occasion, Sabbas Joseph, Director- Wizcraft International, the producers and creators of the IIFA movement says, “Given IIFA’s multi-faceted nature, we are pleased to ring in the 18th Edition of IIFA Weekend And Awards at the Nasdaq Stock Market Bell ringing ceremony. We are thrilled to bring in India’s biggest and most spectacular global celebration of cinema and we can’t wait for IIFA to take over the City of New York and America.”

The 18th Edition of the IIFA Festival New York is presented by Lycamobile in association with McDonalds. The highlight of the Eros Now IIFA Weekend is the NEXA IIFA AWARDS powered by VIVO.

The 18th Edition of IIFA Awards and Weekend is set to be one of the biggest, most extravagant 72 hours extravaganza with a myriad of events and unique associations in its premiere edition in New York: Myntra presents IIFA Stomp, “Shuruaat” Gala Dinner in association with tGELF, The FICCI- IIFA Global Business Forum 2017, the spectacular EROS NOW IIFA Rocks and the one and only- NEXA IIFA Awards Powered by VIVO.

IIFA is the most coveted and highly anticipated award celebrations that honors the very best of Indian Cinema, a brand that is not only recognized as a major international event but also an institution in its own right. Synonymous With Indian Cinema, IIFA is dedicated to building bridges across cinemas, businesses, communities and nations as it welcomes its first ever IIFA in the City of New York.

Lycamobile – Presenting Sponsor, McDonalds – Associate Sponsor, NYC (Mayors office) – Host Destination, NewYorkBannerStands & Print Early – Printing Partner, Pierre Précieuse – Gifting Partner and Arya Dance Academy – Dance Company Partner.

The NEXA IIFA Awards will broadcast on COLORS – the Broadcast Partner, with the Title Sponsor NEXA, Powered by VIVO, Weekend Title Sponsor – EROS NOW, Cause Partner- WOOSH Washing Expert,   Styled by Myntra, Official Airline Partner – AIR INDIA, THOUGHT LEADERSHIP PARTNER – VEDANTA, Brand Partner – Closeup, Carnival and Ease My Trip, Jewelry Partner – GITANJALI, Outdoor partners – Bright Outdoor Media and JR Creations, Multiplex Partner -PVR, Radio Partner- Red FM, Print Media Partner- Rajasthan Patrika, Support Sponsor- VEDANTA for Shuruaat Gala- IIFA Societal Innovation Summit.