Arjun has been roped in to light up the Bandra-Worli Sea Link in Mumbai red on the World Rose Day, falling on September 22. Before you get us wrong, this is nothing to do with his personal alleged love life with Malaika Arora. Rather, it’s a serious case. Arjun will do this honors by an NGO in Mumbai. Cancer Patients Aid Association, also known as CPAA, one of the largest cancer NGOs in India, will observe the World Rose Day, in memory of cancer-stricken 12-year-old Canadian Melinda Rose, by lighting up the landmark with Arjun as the chief guest. The actor will do this along with kids suffering from the dreaded disease. Arjun’s mother, Mona Shourie Kapoor, died due to cancer in 2012. Hence this charitable cause is very close to Arjun’s heart.