Shah Rukh Khan’s latest attempt of promoting ‘Raees’ through a train journey now has an unfortunate incident attached to it. Colleague Arshad Warsi comments that any kind of marketing gimmick will not get the audiences to the theaters. “It was an accident and I don’t think Shah Rukh would have known that something like this would happen. My opinion is that the audiences watch the promo and decide whether they want to see the film or not. And after that how much ever you scream from rooftops, it doesn’t make a difference,” says Arshad, hinting at better content than just the overdose of publicity.