Entrepreneur Raj Kundra along with Bollywood star Akshay Kumar ,partnered with South star Vikram, to announce an exciting business venture yesterday in Chennai.
While Raj and Akshay successfully launched BIG Deal TV, India’s first celebrity shopping channel, the two have teamed up with superstar Vikram to announce another ground-breaking development, BIG Deal Tv, a regional home shopping channel.
BIG DEAL TV, will be a Tamil 24/7 Home shopping channel with the biggest names down south endorsing products and launching their own product range with the primary aim of the channel being to provide a huge variety of BIG deals to its customers.
Talking about the expansion of the brand says Raj Kundra, “We are pleased to be launching our second home shopping channel within just six months of being on air. We have brought the same celebrity shopping concept to Tamil Nadu where stars are really appreciated to another level. I thank Mr. Chiyaan Vikram for sharing our vision and partnering with us in Big Deal TV. We will not only use star appeal to attract customers to our channel but we will also focus on quality. Big deal TV promotes products that stand out from the crowd and offer great value at the same time. I am confident our CEO and Co-owner Mr. Gaurav Garg who comes with a huge wealth of knowledge and background from this industry will do wonders in the south market.”
Says Akshay Kumar, “Big Deal TV offers to customers BIG deals with quality value and convenience of the customer in mind. After a successful launch in the hindi market, the second channel has been launched to cater to the Tamil speaking audience.”.
Also speaking at the event Co-owner and Brand Ambassador South Superstar Mr. Chiyaan Vikram: “I am very excited to be launching Tamil Nadu’s first celebrity driven home shopping channel. It’s a unique concept and the online and TV commerce space is growing day by day. I will also be launching my range of products on Big Deal TV which are under development and will be announced shortly. We will stay true to our name and promise, to offer our customers some really BIG deals. As our tag line goes Big Deal TV Bestest Mattumae.”
Says Big Deal TV CEO, Gaurav Garg , “It gives me immense pleasure to announce the launch of a first of its kind 24/7 celebrity driven Home Shopping channel “Big Deal TV” for Tamil Nadu. We are extremely happy and lucky to have Chiyaan Vikram Sir who needs no introduction associated with Big Deal TV as a partner and Brand Ambassador. Big Deal TV is fully committed towards offering great value to its customers at an affordable price ranging between Rs. 999/- to Rs.8999/-. Customer delight is our prime aphorism hence it becomes more important for us to ensure all our products sold on our platform undergo strong quality checks and are tested and approved by our celebrity partners. At Big Deal TV we aim to own 50% of the total market share of the entire Home Shopping Industry in Tamil Nadu whilst focusing on 100% customer retention.”
Big Deal Tv goes live on June 18th across Tamil Nadu.