Thought Provoking Topics On The Future Of Indian Fashion Discussed During Friday Funda at LFW 2015

Eros

Parmesh Shahani, Head, Godrej India Culture Lab hosted the fourth edition ofFriday Funda Pop Up, to discuss the topic ‘Past Forward’ at Lakmé Fashion Week Summer/Resort 2015.

The interesting topics discussed were:-

  • Panelists’ experience in Indian fashion during the past 20 years
  • Too many fashion weeks
  • Relationship between Indian and international fashion weeks
  • Was promoting young talent successfully
  • Promotion of Indian artisans, craftsmen and textiles

A thought provoking debate on the past 15 years of Lakmé Fashion Week  (LFW) and its future, had panelists  Anil Chopra, former CEO and MD, Lakmé Lever Ltd; Anaita Shroff Adajania, Fashion Director – Vogue India  and ace designer Rohit Bal.

Parmesh started the discussion by asking the panelists their experiences since Indian fashion is just 20 years old. Anaita stated fashion was very personal and one learnt on the job as there were no gadgets and technology.

 

Rohit felt it was a very close knit family where genuine bonds between designers were formed. Anil revealed that Lakmé wanted to diversify into the world of fashion and hence LFW was born.

Parmesh then explored the politics of fashion weeks and if there were too many.  Anil felt LFW was a genuine concept which grew from a community of 50 to a fully-fledged industry. Anaita however hoped unity between the fashion weeks would help since there were too many.

 

Another topic of debate among the panelists was unity among fashion weeks. Rohit revealed they had come close to unity but failed, so the relevant fashion weeks were LFW and Amazon India Fashion Week with healthy competition between them.

 

Parmesh wanted to know if the Gen Next and other concepts of LFW had been successful. Anil asserted that he was proud that they stuck to the motto ‘Defining the Future of Fashion’ while Anaita was delighted with the nurturing of young talent.

Talking about the correlation between Indian and international fashion weeks, Anaita felt initially designers wanted to please the western market but later realized that the Indian buyers and media made the difference.

 

Parmesh asked the panelists if showcasing International brands at Indian fashion weeks hampered the Indian market. Anaita felt Indian fabrics, techniques and culture were of the highest quality and if nurtured, would be internationally renowned. Rohit said Indian weaves, traditions and designers should revive and save the dying art of the handwork by the Indian artisans.

The panelists then went on to discuss the growth of artisans,  craftsmen and how platforms like fashion weeks have revived their skills. Rohit was proud that Indian crafts and techniques like Paithani, Bandhej etc. are incorporated into designs and hoped more designers promote Indian wear.

 

A fun rapid fire round had the panelists responding to single words that influenced fashion in the past 15 years. It started with the word ‘Bollywood’. Anil remarked that Bollywood was inspired by fashion and not the other way around. For the word ‘Bridal’ Anil stated that it was fabulous and essential to the Indian community. Anaita declared that it was the largest market and Rohit admitted that majority of his business was from Bridal wear.

 

In closing, host Parmesh Shahani urged the audience to share the interesting topics discussed, through social media so that people worldwide are aware of Indian fashion.