Varun Dhawan’s massive fan following, especially in the youth, has made him a popular choice for brand endorsements. And with his unconventional choice of a film like ‘October’, the actor has revamped his image. A source informs, “Varun is usually associated with popular brands which are more youth-friendly. But now, with his unconventional choices, companies are seeing a different side of the actor. Varun is one of the leading stars in the brand space and is in discussion with a few corporations also for interesting endorsements.” The actor is currently enjoying some me time in London with alleged girlfriend Natasha Dalal and will soon be seen on the silver screen in ‘Sui Dhaaga’ opposite Anushka Sharma.