A lot of actors have been in trouble because of their brand endorsements, hence Farhan Akhtar maintains that he is very conscious in such matters. Farhan states that he enjoys being the face of products where a lot of hard work has bene put in. “When I do have an opportunity to associate with a brand, it always feels good. There are a lot of people behind the scenes, while I am just representing the huge team of people who are working constantly. I feel happy to be working for people who work as hard as I do,” says the actor who has been on an endorsement spree, representing half a dozen brands presently.