Aishwarya Rai Bachchan’s steamy portrayal in ‘Ae Dil Hai Mushkil’ is earning her a lot of praise but looks like her age is definitely proving to be a hindrance. Industry buzz suggests that Ash may have to let go of a hair care brand which she has been long associated with. Priyanka Chopra, a popular face in the international markets, has apparently been approached by the brand to become the new ambassador. PeeCee has apparently increased her fees after all the international recognition and popularity. And the brand doesn’t mind that either!