Katrina Kaif’s recent films have not been too successful at the Box Office, affecting her brand endorsements. Trade buzz suggests that the actress lost out on her deal with a cosmetic giant due to the failure of her recent films. However, it was also stated on the hindsight that Katrina opted out of the deal as she is planning to start her own retail venture and tie up with other brands. Whether it is just a ploy to deflect the attention from the real reason or not, the fact remains that Katrina’s films are not ruling the roost, and the actress needs to rejig her strategy.
