Aamir Khan is said to be a marketing genius when it comes to promoting his movies. No wonder then that the star has decided to release the trailer of his upcoming film ‘Laal Singh Chaddha’ with one of the biggest events in the cricketing world…Indian Premier League (IPL) T20! The cricket tournament enjoys a massive viewership in India and even with cricket enthusiasts all over the world. Wanting to cash-in on this fact, Aamir Khan is not just releasing the trailer of ‘Laal Singh Chaddha’ during the IPL T20 Finale but will also host the event on May 29th. As a host, he will be interviewing cricketers on the show. This will be the first time that an upcoming film’s trailer will be launched during the IPL final.
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