Amitabh Bachchan has done something unusual on his birthday, which falls today, October 11th. The superstar has opted out of a brand which is known to sell pan masala. A statement released from Mr. Bachchan’s official PR firm confirms that the Big B has indeed taken the step. “Kamala Pasand… a few days after the commercial was aired, Mr Bachchan contacted the brand and stepped out of it last week. Upon checking why this sudden move – it was revealed that when Mr Bachchan became associated with the brand, he wasn’t aware that it falls under surrogate advertising,” reads the statement. Not wanting to promote anything which may be harmful to human health, he has even refunded the money Sr Bachchan would have received as his fees towards the brand endorsement. “Mr Bachchan has terminated the contract with the brand and has written to them about his termination. He has also returned the money received for the promotion,” it further states. This being said, Mr. Bachchan rang in his 79th birthday with wishes pouring in from around the world. Colleagues, fans, family have all taken to social media to send greetings to their favorite star.