Amul’s Joaquin Phoenix ad backfires


Joaquin Phoenix won the Best Actor Oscar at this year’s Academy Awards. Congratulating the actor, brand Amul, which is known for its one-liners aimed at Bollywood celebs, put up a post treating the ‘Joker’ actor with butter. Slamming the advertisement, People for the Ethical Treatment of Animals (PETA) stated that the joke was on the dairy company since Joaquin spoke about the importance of animal rights and dairy cruelty in his acceptance speech at the 92nd Academy Awards. “We go into the natural world and we plunder it for its resources. We feel entitled to artificially inseminate a cow and steal her baby, even though her cries of anguish are unmistakable,” Joaquin had said. Interestingly, the star-studded Oscar ceremony, held at the Dolby Theatre in Los Angeles, saw celebrities savouring predominantly vegan delicacies.