These days movie promotions are very important to lure audiences to the theaters and different publicity ideas seem to have fascinated Amitabh Bachchan who posted on his blog, “The various strategies that are prevalent are a subject of study by itself. It is quite a learning to sit open mouthed in some of these discussions, creatives and view points, being forwarded by the professionals that have made this their expertise.” However, after all the hard work of shooting and promotions, Bachchan stated that it boils down to those two and a half hours. He further posted, “And here we sit after years of labor and effort, to wait with utmost patience, the end result… a decision that shall be given by the end of two-and-a-half hour, one Friday, decides the fate of so many involved individuals!”
