Rishi Kapoor has been in Bollywood since decades and has seen several ups and downs in his career as well as for the industry. The actor states that it is the content for entertaining people which is very important. “In today’s day and time, a different audience has emerged who is ready to take content driven films. ‘Hatke’ films, as they say, and not art films. Some films are boring, some are entertaining. So content will always be the king. When you make a film with a content then it will always work,” said Rishi Kapoor. The actor was speaking at the on-going MAMI Film Festival.