Celebrating the magic of Indian Cinema, the 18th edition of IIFA witnessed a spectacular 72 hours extravaganza from the 13th – 15th July 2017 in the host city of New York.
The star-studded IIFA Weekend And Awards was filled with splendour and revelry as it inaugurated its festivities by ringing in the Nasdaq stock exchange bell at Times Square, followed by a string of events and unique associations such as IIFA Stomp, Shuruaat Gala Dinner IIFA Societal Innovation Summit in association with tGELF, The FICCI- IIFA Global Business Forum 2017, the spectacular IIFA Rocks and the one and only, IIFA Awards.
Following the tremendous success of The 18th Edition Of IIFA Weekend and Awards, to celebrate this journey, a special screening of The best of IIFA was hosted with the Mubarakan stars cast, Anil Kapoor, Arjun Kapoor, Athiya Shetty and Ileana D’ Cruz in Dubai on 30th July, 2017.
Commenting on the occasion, Andre Timmins, Director- Wizcraft International, the producers and creator of the IIFA movement says, “We are extremely happy to have received immense support and love for IIFA for the second time in America. The 18th Edition of IIFA Weekend And Awards brought together the very best in music, fashion, dance extravaganza and celebration of Indian Film. We are glad to join hands with team Mubarakan for a special screening of The Best Of IIFA in Dubai. As always, IIFA will continue on its journey to grow in strength to celebrate Indian Cinema and bring about non-stop entertainment globally.”
Mubarakan is winning hearts of all families worldwide. While some films these days target a niche audience, Director Anees Bazmee’s Mubarakan is touted to cater to one and all. The film, said to be squeaky clean with no double-meaning dialogues and intimate scenes, is a family entertainer, which everyone can watch together.
Anees Bazmee is known to bring all families to the theatres and with Mubarakan he wants people to come in being numbers for the biggest family entertainer of the year. The film will make you laugh but also has an emotional take on family relations. Says Anees,“This film belongs to everyone for all age groups and this family entertainer will be enjoyed the most when you sit and watch it with your own family.”
The recently released film has garnered great reviews everywhere and has been called the cleanest comedy in a long time. This family entertainer has started going housefull over the weekend drawing all families to the theatres. The comic caper, which has real-life chacha-bhatija Anil Kapoor and Arjun Kapoor teaming up for the l first time, has also got a go a thumbs up from the Censor Board. Apart from Anil’s witty one-liners and Arjun’s dhamakedaar double role, the movie also features t fun-filled performances by Athiya Shetty and Ileana D’Cruz.
Says Anees, “This is the kind of film you can watch with your entire family; not even for a moment will you feel awkward. There’s awesome chemistry between all the characters. I have worked with Anil in so many movies, but his character of Kartar Singh will not only make people laugh, but also make them cry. Also, Karan and Charan, the two wonderful characters played by Arjun, will make the audience fall in love with him. Mubarakan, produced by Sony Pictures Networks Productions and Ashwin Varde and Murad Khetani’s Cine1 Studios, has released worldwide.”
The NEXA IIFA Awards was telecasted on COLORS – the Broadcast Partner, with the Title Sponsor NEXA, Weekend Title Sponsor – EROS NOW, Powered by VIVO, Cause Partner- WOOSH Washing Expert, Styled by Myntra, Official Airline Partner – AIR INDIA, Thought Leadership Partner – VEDANTA, Brand Partner – Closeup, Carnival and Ease My Trip and Franchise India, Jewelry Partner –Nakshatraworld.com, Outdoor partners – Bright Outdoor Media and JR Creations, Multiplex Partner –PVR
Lycamobile – Presenting Sponsor, McDonalds – Associate Sponsor, NYC (Mayor’s office) – Host Destination, NewYorkBannerStands & Print Early – Printing Partner, Pierre Précieuse – Gifting Partner and Arya Dance Academy – Dance Company Partner.