Music heavyweight, T-Series, put together a dream team for ‘Meri Aashiqui’ in the hope of presenting audiences with a cult song that will be remembered for a long time. The music label has pulled out all the stops for this ambitious song and the result is worth watching.
Composed by Rochak Kohli, with lyrics by Rashmi Virag, ‘Meri Aashiqui’ has been shot by Ashish Panda, against the picturesque background of Dawki, Meghalaya and features Jubin Nautiyal, the very beautiful and popular Punjabi and Bollywood actor Ihana Dhillon and Mr India Supranational 2017 Altamash Faraz.
Interestingly, singer Jubin Nautiyal last worked with video director Ashish Panda on ‘Humnava Mere’ that crossed 300+million views on YouTube. Says popular singer Jubin Nautiyal, “Meri Aashiqui is going to be a cult song. It reminds you of the sweet nitty-gritties of love and is going to be on listeners’ playlists for a very long time. I give the credit of Meri Aashiqui to Mr. Bhushan Kumar and the entire team working on the song. By the time I got on board, they were already very sure of what they wanted and I was thrilled to hear their vision. This was honestly a dream team to work with since it involves all my favourite people.”
‘Meri Aashiqui’ is also Jubin Nautiyal’s third song with T-Series during the lockdown period, after ‘Meri Maa’ and ‘Govind Bolo’. Talking about what inspires him to bring listeners new music during these troubled times, the singer adds, “Music has proven to have healing powers and we need that now more than ever. Making someone smile or cheering someone up with my music is what motivates me to release songs during this time. This is the business I signed up for.”
About her experience of working in Meri Aashiqui, the extremely talented and beautiful Ihana Dhillon maintains: “I agreed to do Meri Aashiqui for two reasons. First, it was a melodious song by Jubin, who had also sung for my Hindi film Hate Story IV. Secondly, it was a single produced by T-Series, who have the track record of coming out with the best songs, most of them chartbusters. I knew it would be worth my while. Working on Meri Aashiqui was like being on a semi vacation even though the shoot was physically very demanding. The locations were very far from the hotel and were in areas where vehicles were not permitted. So, we had to walk there. I had to get up at 2.00 am, be ready with my hair and make-up and make the trek with everyone but the natural, scenic beauty in Meghalaya was so invigorating and refreshing that I would be all charged to give my best on hearing the word ‘action.’”
Says T-Series head honcho, Bhushan Kumar, “Jubin Nautiyal has always been associated with soulful songs. We wanted to mount Meri Aashiqui to a level of magnificence and grandeur. A song will always turn out beautifully when the synergy is right between people and we cracked that with Meri Aashiqui.”
Bhushan Kumar’s T-Series presents Jubin Nautiyal’s ‘Meri Aashiqui’. The romantic song is composed by Rochak Kohli, with lyrics by Rashmi Virag. The music video of ‘Meri Aashiqui’ is directed by Ashish Panda and features Jubin Nautiyal and Ihana Dhillon. The song is out now on T-Series’ YouTube channel.