Madhuri Dixit Kicks Off Indian Academy Awards in Silicon Valley!


The extravaganza will be nothing short of a mega show that brings the best of Hollywood, Bollywood and Tollywood together to create history in the entertainment world and will be hosted at the Oracle Arena in the Bay Area, Silicon Valley in California on 7th and 8th July 2017.

Founded by Brainstorm Entertainment and backed by event stalwart Cineyug, the Indian Academy Awards, will be choreographed by the contemporary dance guru of India, Shiamak Davar.

It will have everything a cinema aficionado could hope for-from the biggest stars of this generation to industry veterans, both from the Hindi film industry as well as the South film industry, appealing to a wider NRI audience.

The masterminds behind the Indian Academy Awards, Brainstorm Entertainment, launched by Vandana Krishna and Saurabh Pandey in 2014 has been creating properties world-wide.

Madhuri Dixit today unveiled the “Golden Knight” trophy and logo of the Indian Academy Awards in the presence of dignitaries.

Talking about her association with the Indian Academy Awards, Madhuri Says, “I feel really delighted to be a part of the Indian Academy Awards since the intention is to create something big. This is the first time we are presenting the award show which will bring both the nations together to discuss the future of world cinema and not just India. Cinema has a great impact on people and the stars are the biggest influencers. We try to be like them, look like them and behave like them. We all want our life to be a perfect film story. Cinema plays an important role in our lives, even more than we notice. Now is the time to get real and share it with a global audience.”

With something for everyone, the 2-day celebration will flag off with a fashion show and a musical extravaganza that will feature some of the biggest Indian musicians and international artists. It will close with the grand finale of the Bollywood, Hollywood and Tollywood award ceremony- a heady mix of grand sets, exquisite costumes and of course a galaxy of stars set against the beautiful backdrop of California.

Adds Vandana Krishna, Founder of the IAA, “The Indian Film Industry is going global and the Indian Academy Awards is a celebration of that global, democratic academy that is completely transparent and all encompassing. Our aim with these awards is to bring a sense of realism and credibility to cinema awards in the Indian film industry. This is an academy that never sleeps.”

The Indian Academy Awards will have a worldwide telecast.