SANYFW Kick Off Event


South Asian New York Fashion Week (SANYFW) kicked off with a dynamic event at the Shopify NYC location headquarters in Manhattan on July 12th. The event, titled “Business of Fashion: How to Scale Your Business,” featured a compelling panel discussion with esteemed guests including Megha Rao, Designer, and Founder of HoliChic, Sangita Naik – Chief Vendor Management Officer at Kering, Amy Riordan, CEO of Sachin and Babi, and was moderated by Marie Claire’s Entertainment Director, Neha Prakash.

The panel discussion centered on the following key topics:

  • An exploration of the professional trajectory in the fashion industry for aspiring entrepreneurs.
  • Invaluable insights and recommendations for fashion enthusiasts embarking on their business ventures.
  • Uncovering overlooked factors crucial to successfully scaling a fashion business.
  • Highlighting the critical significance of logistics and operations in the realm of fashion enterprises.
  • Essential elements required to secure funding for fashion ventures.

SANYFW, founded by Shipra Sharma and Hetal Patel debuted in 2022 as a platform to showcase South Asian designers from across the world.

Sharma and Patel, Co-Founders of SANYFW, expressed their enthusiasm about partnering with the iconic platform Shopify and securing the support of some of the South Asian fashion industry’s foremost experts as panelists. “We couldn’t imagine a better way to kick off Season 2 of SANYFW. The conversations that took place during the event provided profound insights into what it takes to launch and thrive in the fashion business,” they remarked.

The event was curated by Neerja Public Relations and was supported by Vasanti Cosmetics, Sahajan Skincare, Ghlee, Teapigs Tea, Quicklly, and Madam ji Restaurants.

In attendance were SANYFW Board of Advisors: Neerja Patel, Aparna Rao, Sean Gupta, Simron Chopra, Neha Prakash, Sajan Patel, Manasa Reddy and Areesh Haq.

This year’s events, scheduled from September 9th to 15th in New York City, will include a diverse range of runway shows and designer presentations. For more information, please visit the official website at or follow on Instagram @sanyfw.