Sidharth Malhotra has signed up as the face of a female cosmetics brand, but with a unique approach! The actor kick started with the #TestedOnSid campaign, which highlights the philosophy of the products being cruelty free. “I first thought I had heard it wrong when a makeup brand wanted to feature me in their campaign. I mean, it’s one thing to be a metro sexual man, but makeup? Really? Then I saw the premise, which is #TestedOnSid, and signed up as a willing guinea pig because I’d any day sign up for a product that is not tested on animals,” said Sidharth. The people will soon start seeing the campaign go full throttle and Sidharth Malhotra offering himself as a litmus paper.