The Indian entertainment industry grew at a rapid pace in the last one year compared to the year before. The Compound Annual Growth Rate (CAGR) touched almost 11 percent from 2018-19. Though the media and entertainment industry is an amalgamation of TV, advertising, internet, OTT platforms among others, Bollywood forms a large part of this trade. Many films and original content is being churned out for OTT giants like Netflix, Amazon and other desi apps. Thanks to this and other multi-crore Bollywood films, the business of entertainment is expected to grow another 13 percent. According to industry estimates, it will reach Rs 2,660 billion (USD 40 billion) by the year 2023.