Amitabh Bachchan believes in modest promotions

Amitabh Bachchan will soon be seen in Ribhu Dasgupta’s thriller ‘TE3N’. The actor has been doing little promotions for the film which releases this week. Big B has stayed away from promoting his movie on TV shows and major promotional gimmicks. “I believe that the kind of people we are, for us, this much promotion is enough. We are not those who can indulge in huge promotions. Those who do promote their films on TV shows, I appreciate them because TV programs are very popular. However, I felt what we would talk about if we took ‘TE3N’ to a TV show. I am hoping that people appreciate this move,” says Bachchan. In a unique kind of promotion, the team of ‘TE3N’ had invited fans to design special posters for the film.