Raju Sethi, President & CEO Creative man extraordinaire and the genius behind the most successful and No. 1 South Asian entertainment television program in North America, Raju is as passionate about the show today as he was 21 years ago. His motivation has always been to produce a show comparable to Hollywood standards. The best part is that Raju has always been able to keep track of the 'forever generation Asian'. Few know that Raju was also the core team to launch TV Asia in the US with Amitabh Bachchan, almost 10 years back! Raju has also understood that the new South Asian generation has little or no time for 24 hour channels. The show caters to both 1st & 2nd generation Asians. So AVS is packed every week, with something happening every second of the show! It's a tough call, ensuring that Raju is at the AVS headquarters all days and most nights, producing the No. 1 South Asian Entertainment television show, week after week.
	John, Head - Graphics & Design John, Raju and AVS share a strange relationship. One that can only be shared by best friends and a team that was core to the creation of this extraordinary show. John brings that elusive word called 'discipline' into creativity. The man behind the amazing, world-class graphics of the AVS show, is also a master at DVD authoring, designing CD ROMs for government agencies, and what have you. If it is technical, John is completely at home with it. John moonlights as a clown to destress.
	Jatinder, Marketing Director He is the man clients cajole to get their advertisement on AVS. A man who can never say no to a client and who goes out of his way to offer the best deal to advertisers, Jatinder is more than the marketing chief of AVS. His pleasure comes from feeding the whole office, including Uday Benegal his famous Chicken biriyani. No one can speak as passionately about food or about the benefits of AVS as Jatinder can.
	Jim, Field Director When Raju cannot go for a shoot, he relaxes and calls Jim. Cameraman extraordinaire, Builder, Painter, Non-linear editor, Set designer - there is not too much that Jim does not do. The guru of technical advice, Jim is one of the gentlest people on earth. Soft spoken & a thorough gentleman, unleash Jim behind a camera to know the real him! Raju still remembers fondly how he had once suggested a fire effect for one of the visuals. Next thing, Jim was creating a 'real' fire in the studio. A true genius, Jim is also a big humanitarian, traveling the world & helping sponsor children for the past 15 years.
	Gunjesh, Editor/Cameraman He's a man of few words but has many talents. Gunjesh is a professional photographer, videographer and editor. Over the years, Gunjesh or Gunjun as many people call him is perhaps the hardest working man in the business. If he didn't have to sleep he wouldn't! Gunjesh puts his heart and soul into everything he does and it shows every week. But Gunjesh's biggest passion is food! Since his wife is such a good cook, everyone at the studio has gained 10 pounds! How can anyone resist Bhabhi's "Dhokla" and "Dal Dhokli"?
	Suraj, Mumbai Branch Head Suraj Rajput is a total 'go getter'. He's always on top of everything in bollywood. His years of experience in the field has made him a familiar face with Bombay's biggest and brightest. Suraj coordinates all AVS activities in India like premieres, one on one interviews, music launches, fashion shows, on the set coverage and press conferences.