With many Bollywood celebrities falling in trouble because of their brand endorsements, Ayushmann Khurrana opines treading safely with such deals. “Anybody in the public eye automatically becomes opinion leaders. People follow you blindly, take note of what you speak and endorse. Endorsements are an extension of your personality and you should be attached to credible products. One should tread carefully on which brands to endorse. Since you are opinion leaders, you are bound to influence people.” And when Ayushmann is not endorsing the many products in his kitty, the actor is busy preparing for his role in Yash Raj Films’ ‘Meri Pyaari Bindu’ with Parineeti Chopra.